In order to remain relevant in the market, innovations should always be focus on consumers’ needs and expectations. This applies not only to product and service launches, but also to new forms of advertising. A data-driven approach makes it possible to serve the consumer's needs before she even realizes she has them. It is also important to be able to be flexible and accommodating.

For information on how to underpin innovation processes with consumer understanding, please complete the right hand form.

Dörthe Peters
Associate Director of Data Applications

Download presentation: